What does it take to build a new shoe business in a industry run by giants? Steve Sashen found that the shoes he was wearing were causing him injury as he ran. He thought that there was a better way, so he started researching minimalism in running. This lead him down the path to build a truly minimalist shoe that is good for you.
In today's episode we discuss:
-Shoes and the shoe industry
-Running and running shoes
-Innovating in established industries
-Don’t follow the expert
Steven Sashen is a serial entrepreneur who has never had a job, former professional stand up comic and award-winning screenwriter, and a competitive sprinter -- one of the fastest men over 55 in the country. He and his wife, Lena Phoenix, co-founded the footwear company Xero Shoes, and appeared on Shark Tank, where they turned down a $400,000 offer from Kevin O'Leary.