Is your business generating prospects but not highly qualified leads? How can you identify your perfect customer and have them reaching out to you? Tom Poland is a lead generating guru. He shares the keys to building effective lead generation systems to make your business filled with perfect customers.
Do you feel like no one is listening? Maybe you don't feel like you have the authority should should with your business. Michael Greenberg shares how you can start building credibility using content. He says that it's not what you know or who you know, but it's who knows what you know. We also dive deep into networking and building influence in the episode.
Does your work matter? Are you living with purpose? Jeremy Ryan Slate shares how he stopped hating his life and started creating a life of purpose. Now he helps others get their message heard by the right audience. Jeremy will share how you can start making your work have purpose!
Jeffrey Shaw has been a leading portrait photographer for the last 30 years. In this episode he shares the story that set him up for success in business. It all comes back to speaking the secret language of your customers. Jeffrey also gives us some insights into how you can take the uncommon and make it into a thriving business. We also discuss why many of the 'traditional' views of business and marketing need to be changed. It all starts with taking your area of authority and turning it into the new niche. Other topics covered in this episode include: moving past audience into community, the importance of gratitude, the validation paradox, building businesses with a soul, and understanding your ideal customer's perspective.