Innovation takes risks. Often you have to see what others are missing. The opportunities that are being overlooked. Guy Horrocks and his companies have led the way to create new solutions to unknown possibilities. Guy co-founded the world’s first iPhone app company Polar Bear Farm to build iPhone Apps before there was even an App Store. Today he is leading the way on what is possible on managing your privacy in a digitally connected world.
Rethinking Video Ads with Zack Slingsby
Everyone is creating content. There are vloggers, podcasters, bloggers, social media influencers, and authors creating content every day. They are saturating platforms with a unique point of view, stories, and sometimes not so great content. With the ease of creating content you can get your story and passion stories told, but how do you stand out when there is so much noise?
Finding the Right Customer with Charles Muhlbauer
Data Driven Decisions with Jim Caruso
Big data has been at the center of conversation is business, politics, and marketing for the last few years. We are in a time in history in which we have more data than ever before. Data is great, but what do we do to fully understand it and use it to the benefit of building our dreams, ideas, and businesses? Jim Caruso is the co-founder and CEO of Apollo Program where they have set out to allow their customers to understand their customers better through the use of data.
Monetizing Everyday Content with Emile Mimran
It seems that everyone is a social media marketer or influencer making millions of dollars of their content. The reality is that it is much harder to monetize your digital content. Emile Mimran built Adinlay to solve that problem by making it easy for everyday people to monetize their social media posts. Adinlay is making it simple to connect with corporations you love and then to turn your posts into extra cash.
Connecting with your audience with Erik Cabral
Content is king in modern marketing. Every guru has a formula on what kind of content you should be creating and how often you should be posting. Often in the push to create more content we lose our focus. The content becomes sloppy and the needs and desires of our audience are not met. So how do we keep our authenticity of message in the content we create?
The Power of PR with Ilissa Miller
Businesses often think about their marketing strategy, their core products and services, or even their messaging. What if you could rethink your approach to your business and start incorporating PR into your strategy. Ilissa Miller is a leading public relations expert working with businesses in the technology industry.
The Millennial Whisperer with Chris Tuff
The Millennial generation is often stereotyped and misunderstood. So what is the truth about millennials in the workplace and life? How can we build startups, businesses, and corporations that engage this generation and drive them further into purpose in their work? Today’s guest, Chris Tuff, helps walk us through the process of moving from the stereotype and into a place where we embrace each other across generational divides.
Finding Work-Life Blend with Tamara Loehr
Everyone is told to find a 'work-life' balance, however Tamara Loehr doesn't think this is healthy. As a successful entrepreneur, wife, mother, boss, and active global citizen she realized that balance was impossible. Instead she is blazing a new way by creating the blend of work and life. This has freed her up to become at all of them. Removing the barriers and segmentation in life has opened new possibilities of creativity.
Overcoming Delivery Gap with Jill Raff
The Entrepreneur's Adventure with Phoebe Mroczek
The Entrepreneurial Continuum with Jane Deuber
Creating Super Fans with Viv Conway and Tash Meys
What does it take to create your own super fans? Viv Conway and Tash Meys found their super fans by Acing the Gram...Instagram. Not only have they built their own following on Instagram but they now help others connect with their super fans too. They have taken their side hustle and made it into a leading Instagram Marketing Company, Ace The Gram.
Persona vs Authenticity | Michael Woodward
Entrepreneurs are told to craft a persona, to be authentic. It seems that all the internet rockstars have the perfect image, the right story, or have it all together. Should you create a persona? How can you be authentic? Can you have a persona and be authentic? Going deeper into persona and authenticity is hard especially since the bar is being set so high for influencers and creators.
From Music Industry Leader to Marketing Guru | Claude Zdanow
Claude Zdanow has chased his dreams since he was a child. He has built successful recording studios working with people like Drake, Eminem, Yo Yo Ma, The Chainsmokers, and the Chicago Symphony. He is now on a new journey as he builds the Stadiumred Group.
In today's episode Claude and I also discuss marketing, the changing music industry, building a business as you learn, building a lifestyle brand, evolving your business, see the future in business, perseverance in hard times, believing in your mission, the tools of marketing, the truth about niches, tools versus offerings, and much more.
Creating Global Reach with Technology | Tom Poland
Is your business generating prospects but not highly qualified leads? How can you identify your perfect customer and have them reaching out to you? Tom Poland is a lead generating guru. He shares the keys to building effective lead generation systems to make your business filled with perfect customers.
Business Authority and How You Get It | Michael Greenberg
Do you feel like no one is listening? Maybe you don't feel like you have the authority should should with your business. Michael Greenberg shares how you can start building credibility using content. He says that it's not what you know or who you know, but it's who knows what you know. We also dive deep into networking and building influence in the episode.