Content is king in modern marketing. Every guru has a formula on what kind of content you should be creating and how often you should be posting. Often in the push to create more content we lose our focus. The content becomes sloppy and the needs and desires of our audience are not met. So how do we keep our authenticity of message in the content we create?
Businesses often think about their marketing strategy, their core products and services, or even their messaging. What if you could rethink your approach to your business and start incorporating PR into your strategy. Ilissa Miller is a leading public relations expert working with businesses in the technology industry.
The Millennial generation is often stereotyped and misunderstood. So what is the truth about millennials in the workplace and life? How can we build startups, businesses, and corporations that engage this generation and drive them further into purpose in their work? Today’s guest, Chris Tuff, helps walk us through the process of moving from the stereotype and into a place where we embrace each other across generational divides.
Everyone is told to find a 'work-life' balance, however Tamara Loehr doesn't think this is healthy. As a successful entrepreneur, wife, mother, boss, and active global citizen she realized that balance was impossible. Instead she is blazing a new way by creating the blend of work and life. This has freed her up to become at all of them. Removing the barriers and segmentation in life has opened new possibilities of creativity.
Many business owners feel like they are providing the best customer service possible, however only 8% of consumers feel like they are getting the experience they want. Why is there such a delivery gap?
We are trying something new we call 'Friends Friday' where we interview entrepreneurs that are good friends of our. Our first guest on Friends Friday is Phoebe Mroczek. Phoebe is a coach, personal branding expert, and podcaster. We met at New Media Summit in Austin Texas.
Building a lifestyle of entrepreneurship can be hard. It can even be harder when you are building it with your spouse. In today's episode Jane Deuber shares how they were able to build six successful businesses together while thriving both as a business partners and as a family.
What does it take to create your own super fans? Viv Conway and Tash Meys found their super fans by Acing the Gram...Instagram. Not only have they built their own following on Instagram but they now help others connect with their super fans too. They have taken their side hustle and made it into a leading Instagram Marketing Company, Ace The Gram.
Entrepreneurs are told to craft a persona, to be authentic. It seems that all the internet rockstars have the perfect image, the right story, or have it all together. Should you create a persona? How can you be authentic? Can you have a persona and be authentic? Going deeper into persona and authenticity is hard especially since the bar is being set so high for influencers and creators.
Claude Zdanow has chased his dreams since he was a child. He has built successful recording studios working with people like Drake, Eminem, Yo Yo Ma, The Chainsmokers, and the Chicago Symphony. He is now on a new journey as he builds the Stadiumred Group.
In today's episode Claude and I also discuss marketing, the changing music industry, building a business as you learn, building a lifestyle brand, evolving your business, see the future in business, perseverance in hard times, believing in your mission, the tools of marketing, the truth about niches, tools versus offerings, and much more.
Is your business generating prospects but not highly qualified leads? How can you identify your perfect customer and have them reaching out to you? Tom Poland is a lead generating guru. He shares the keys to building effective lead generation systems to make your business filled with perfect customers.
Do you feel like no one is listening? Maybe you don't feel like you have the authority should should with your business. Michael Greenberg shares how you can start building credibility using content. He says that it's not what you know or who you know, but it's who knows what you know. We also dive deep into networking and building influence in the episode.
Does your work matter? Are you living with purpose? Jeremy Ryan Slate shares how he stopped hating his life and started creating a life of purpose. Now he helps others get their message heard by the right audience. Jeremy will share how you can start making your work have purpose!
Liz Theresa is creating a fresh approach to web design and copywriting taking her clients from concept to creation. The key to good copy is to make your words count. This has led Liz on a journey to become a mission centered entrepreneur that is building a business filled with passion and purpose.
Jonny Hate Marketing and he shows you how you can have impact without all the work. One of the keys is to stop thinking about B2B and B2C and starting thinking in terms of Human to Human business.
Romacio Fulcher has overcome many obstacles to reach his dreams. On his journey he found that serving humanity was the key to getting ahead. He also found that finding the right mentor is critical in finding the roadmap ahead. In the episode we discuss mentoring, how he went from broke to millionaire, MLM Marketing, finding the right timing, working hard, and much more.
Jeffrey Shaw has been a leading portrait photographer for the last 30 years. In this episode he shares the story that set him up for success in business. It all comes back to speaking the secret language of your customers. Jeffrey also gives us some insights into how you can take the uncommon and make it into a thriving business. We also discuss why many of the 'traditional' views of business and marketing need to be changed. It all starts with taking your area of authority and turning it into the new niche. Other topics covered in this episode include: moving past audience into community, the importance of gratitude, the validation paradox, building businesses with a soul, and understanding your ideal customer's perspective.
Bud Torcom shares the importance of social media and digital marketing for small businesses and entrepreneurs. He gives valuable insights, tips and tricks you can use to learn how to maximize your online exposure. This starts with targeting the right audience with the right message and then using the tools available to craft a strategy to reach your goals. Beyond marketing, Bud has a passion for creating culture in the work place. A culture that enables people to reach their full potential without anxiety or being overworked. He also believes it's important to make the work place a fun place filled with adventure.
Eric Allred has co-founded (or been a partner in) three companies that have eclipsed seven figures (the fourth will happen this year), invested in two startups, built a solid personal cryptocurrency portfolio (hedge fund coming soon), and helped contribute to a 21.4M raise for a venture-backed men’s apparel company.
EDDIE YOON is the founder of EDDIEWOULDGROW, a think tank and advisory firm on growth strategy. Prior to that he was a partner at The Cambridge Group where he worked for 18 years, a strategy consulting firm founded in 1975 that specializes in helping CEOs and senior leadership teams within Fortune 1000 corporations drive growth by understanding how to unlock new sources of consumer demand. In the last 5 years, he has helped double numerous businesses including cable media company, food brand, beverage company, pet food brand, consumer robotics, standby generators-from several hundred million to close to a billion dollars.