Is your business generating prospects but not highly qualified leads? How can you identify your perfect customer and have them reaching out to you? Tom Poland is a lead generating guru. He shares the keys to building effective lead generation systems to make your business filled with perfect customers.
In today's episode we dive deep into lead generation, scaling online, using technology to reach a global customer, listening to your team, building a team where everyone is using their strengths, being effective with your marketing message, starting with the question: 'Can you help them?', finding the right message and getting in front of the right people, the lost quote exercise, choosing entrepreneurship, and much more.
Tom Poland is a Marketing Mentor who started his first business at age 24 and has gone on to start and sell four others, taking two of them international. In that time he’s managed teams of over 100 people and annual revenue of more than 20 million.
These days Tom’s thing is “Leadsology: The Science of Being in Demand” which is a blended learning program that gives professional advisors a model for generating a flow of high-quality, inbound, new client enquiries into their businesses almost every week of the year.
Over 2000 business owners across 193 different industries and 4 continents have been through his programs and many have gone on to add millions to their earnings and their testimonials are available on his website
Tom’s work has been published in 27 countries and he’s also shared international speaking platforms with the likes of Michael Gerber of E-Myth fame, Richard Koch from the 80-20 Principle, Brian Tracy and many others.
Interview Segments - This is where you can find each section of the interview.
Intro / About Tom: 0:59 minutes
Interview: 5:13 minutes
Rapid Rire Questions: 40:44 minutes