Marketing can be overwhelming. Often this feeling causes businesses to be slow to act or freeze instead of moving forward. On today's episode Chris Dayley shares how marketing is the key to taking your business to the next level. Chis shares how understanding your audience and what they really want is the key to successful marketing. His company focuses on helping businesses understand their audience in then building their website and digital campaigns around their customers needs. Other topics we discuss include: moving past inspiration, converting your audience, being on the pulse of your customer's desires, web design / development / and usability, looking to the past and the future, learning from failure, and creating culture.