We all want to connect more with our community and tribe. Many of us rely on social media channels like Facebook, Instagram, and Twitter to do that. We often start by pitching our products, services, or messages but don't invite our followers into the story we are creating. Jaime O'Connor has worked with big brands to help them connect better through their social media. By crafting stories that connect and put our audience at the center of the story we are able to connect them deeper to our brand.
Winning at Instagram with Mike Poglese
How do you overcome the expectations of others and the failure that births? Mike Poglese did just that. He was kicked out of college, left his first business, was told by his family he was unhireable. While he knew that the path that others wanted for his life wasn't the right one for him, he still tried to do it 'their way.' It wasn't until their way didn't work that he was able to find his own path forward.
Monetizing Everyday Content with Emile Mimran
It seems that everyone is a social media marketer or influencer making millions of dollars of their content. The reality is that it is much harder to monetize your digital content. Emile Mimran built Adinlay to solve that problem by making it easy for everyday people to monetize their social media posts. Adinlay is making it simple to connect with corporations you love and then to turn your posts into extra cash.
Connecting with your audience with Erik Cabral
Content is king in modern marketing. Every guru has a formula on what kind of content you should be creating and how often you should be posting. Often in the push to create more content we lose our focus. The content becomes sloppy and the needs and desires of our audience are not met. So how do we keep our authenticity of message in the content we create?
The Millennial Whisperer with Chris Tuff
The Millennial generation is often stereotyped and misunderstood. So what is the truth about millennials in the workplace and life? How can we build startups, businesses, and corporations that engage this generation and drive them further into purpose in their work? Today’s guest, Chris Tuff, helps walk us through the process of moving from the stereotype and into a place where we embrace each other across generational divides.
How to Convert Your Audience | Chris Dayley
Marketing can be overwhelming. Often this feeling causes businesses to be slow to act or freeze instead of moving forward. On today's episode Chris Dayley shares how marketing is the key to taking your business to the next level. Chis shares how understanding your audience and what they really want is the key to successful marketing. His company focuses on helping businesses understand their audience in then building their website and digital campaigns around their customers needs. Other topics we discuss include: moving past inspiration, converting your audience, being on the pulse of your customer's desires, web design / development / and usability, looking to the past and the future, learning from failure, and creating culture.