What does it take to build a brand in a crowded market? In today's episode, we chat with Steve Trayner about his journey of building brands in the clothing industry. Now he helps other brands find their identity, message, and audience to grow their business and influence the world. Steve founded The Barbarian Agency and Great George Watches. He shares the story of how he and his team built these brands and the lessons they learned along the way.
Now Steve and his wife Rhema have founded Revive NYC and LA to help re-imagine how the church in America can bring back community and deep relationships. They are helping the church remember the local communities and people that they serve.
In today's episode we also chat about: the church in America, building businesses, learning as you go, brand consulting, understanding the vision, and more.
Recommended Reading: Blue Ocean Strategy
More about Steve Trayner
Steve has been building brands, strategies, and communications for the better part of 10 years. Working with the likes of Nike, Mini, Stutterheim, Daniel Wellington, Barney’s, Nordstrom, startups, and everything in between. He has learned the ins and outs of the communication, sales strategy and the growth processes working in executive and directorial roles throughout Sydney, Los Angeles, and New York.
Barbarian is a relationally based, legacy-centric, strategic agency, open to projects that run the gamut of market growth for brands seeking an insight into building quality momentum that actually works. Critically engaging through thoughtful research and exploration, Barbarian creates clear messages, roadmaps, and form through the right strategy to execute validated growth. Whether it’s sales strategy for multi-national brand or social media influencer alignment, product merchandising, trade show engagement, retail development and cultural ventures, their goal is always the same; produce exceptional work that seamlessly aligns strategy, concept, and execution.
Most importantly, Steve is dad to 2 amazing little girls, husband to 1 amazing woman in New York City.