What does it take to build a brand in a crowded market? In today's episode we chat with Steve Trayner about his journey of building brands in the clothings industry. Now he helps other brands find their identity, message, and audience to grow their business and influence the world. Steve founded The Barbarian Agency and Great George Watches. He shares the story of how he and his team built these brands and the lessons they learned along the way.
Recently Apple held their spring product announcement. In the announcement they launched their new products including Apple Card, Apple Arcade, Apple TV+, and Apple News. Are these new services and products fall in line with the Apple innovation and invention that we've come to know? In today'e episode we chat about the power of innovation and invention. I share how Apple has lost it's identity and visionary power.